Thailand Convention & Exhibition Bureau cooperates with Thai Chamber of Commerce to develop the MICE market


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June 16, 2011



BANGKOK, June 16 - Mr. Arkkapon Sorasuchart, Director of Thailand convention & exhibition bureau (Public Organization) or TCEB stated that MICE (Meetings, Incentive Travel, Conventions and Exhibitions) market in Thailand has a growth rate of 20-30 per cent per year and shall increasingly expand. Then, TCEB is accelerating restructuration of management strategies and development of MICE marketing plans completely in Thailand.



He declared that TCEB has already signed a Memorandum of Cooperation with the Thai Chamber of Commerce (TCC) and the Board of Trade of Thailand to promote MICE markets, especially Domestic MICE. This Memorandum shall be the significant manoeuver to propel Domestic MICE to grow strongly and unceasingly. TCEB is also confident that Domestic Mice shall not include only Thailand but it shall also include marketing opportunities for more than 880 million peoples in ASEAN countries and Southern of China.

The signing of the Memorandum of Cooperation has common purposes to exalt and propel Domestic MICE to cap overall Thailand economic development and emphasizes the 5 cooperating frameworks: making cooperation in supporting of Domestic MICE’s activities, supporting organizing a conferences over region of Thailand, building knowledge and understanding to MICE industry and creating cooperating network both domestic and overseas, common organizing activities to promote Thailand potential to be the center of MICE industrial, and common running activities to highlight corporate social responsibility and awake to impact on environment and social.


Mr. Dusit Nontanakorn, Committee Chairman of Thai Chamber of Commerce and Board of Trade of Thailand, said that Thai economic tendency is expected to grow of 4-5 percent in this year. He believes that Thailand economic will step forward and grows as target  because of there are positive factors. He added that, in order to achieve the target, the hastening the promoting of high-quality industry, especially MICE, will magnify an outcome in development of Thailand macroeconomics. This leads to the Thailand economic expansion continually which the idea conforms with the operation of Thai Chamber of Commerce. Therefore, Thai Chamber of Commerce decided to cooperate with TCEB to proceed and expand their functions with promoting their capabilities to cap Thai economy to grow stably.


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